A Homeless Guy’s Editorial : Tony Victory’s Idea Of Karma

As readers of America’s most popular music blog have probably already heard, yours truly had a particularly unpleasant Monday night/Tuesday morning ; to wit, my South Austin home completely burned to the ground. Everything I owned — along with the possessions of 2 roommates/dear friends, was lost in the blaze.

Over the past two days, I’ve been truly humbled and touched by how many of you — friends and strangers alike — have reached out to offer support, a place to crash, something to eat, etc. Sadly, I can say that such expressions of humanity were not unanimous.

As readers of America’s 2nd or 3rd most popular record label blog are probably aware, I’ve made a frequent practice at poking fun at Victory Records and the brains behind the operation, Tony Brummel.

Earlier today I received the following e-mail message from someone claiming to be Brummel ;

Picture 460

I’ve got to admit, I had previously underestimated Brummel. Not only would I have bet real money he couldn’t spell karma if you spotted him the K-A-R, but he’s even capable of attaching a .gif all by himself. But here’s the serious conclusion you can take away from this ill-advised attempt at a rejoinder ; Brummel considers my watching my home and possessions turned to ashes karmic payback for….criticism of his record label? An innocent pet burning to death is acceptable payback for mocking his dopey-as-fuck records, ads and business practices?

If you’re a fan of Victory or the label’s bands, I’ve got no quarrel with you. We all like what we like and no one needs to apologize for that not even fans of these schmucks. Honestly, though I can’t speak on behalf of his current or former roster (or employees),  I don’t think Tony Victory’s aesthetic crimes are deserving of anything other than good old fashioned ribbing.  What he expressed to me today, however, is another story.  I think he deserves to have it widely circulated. Brummel can rub himself raw at the thought of my suffering personal or material loss ; if something similar happens to him, I’ll be the first person to ship Tony a box of good records.  They might be the first decent ones he’s ever heard.

49 thoughts on “A Homeless Guy’s Editorial : Tony Victory’s Idea Of Karma”

  1. Wow, Tony Victory — what a doucher. All he’s doing is make himself look worse.

    Hope everything shakes out as well as is possibly can for you, at this point, Gerard. At the very least, it’s good to know that you’re in one piece. I hope your roommates are doing okay as well, give everyone my best wishes.

  2. My house burned down 15 years ago. I’m still reeling from all the records I lost, a lot them Matador releases, actually. I’m sorry, man.

    I don’t know much about Victory Records, but if Before There Was Rosalyn is indicative of their roster, fuck them. Fucking A, white dreads AND a fauxhawk? Christ.

  3. Tony Victory=fucktard. maybe karma will come and bite his dumb ass a bit.
    d00ds a scumbag, always has been.
    sorry for yr loss, gerard, that ain’t karma, that just sucks.

  4. As if things were not bad enough “someone” calls this karma because of a little jocularity. Well, I am going to try and do my part and post or send this to everyone I know. I hope everything works out for you Gerard and if you need a meal or a drink come by the Black Sheep Lodge on South Lamar and it is on me. I am especially sorry about your pet and I send my best wishes as well to everyone involved.

    P.s. Why did the Statesmen map your house… that shit is kind of stupid as well!

  5. I think Tony picked karma because he couldn’t spell schadenfreude…In re-thinking this, I doubt he’d know what it means…sorry for your troubles but this is what happens when you bait pigs…they bite back…

  6. Man, what a cowardly, snivelling little douchebag that guy is.

    Best of luck with everything, Gerard. I hope you get back on your feet soon.

  7. To this day, i still think Emmure’s “Goodbye to the Gallows” is the best thing Victory has ever,WILL EVER release.

    As For Tony..He’s an idiot and needs to actually run a label and stop pretending to.

    As For You..sorry for all that has happend and i’m glad you’re okay

  8. Since this label is a joke, it’s only fitting that a few good laughs should come out of it. These have been going around the web, obviously they’re meant only for entertainment purposes only. Feel free to add your own.

    Q. What’s the difference between a prostitute and a band on victory?
    A. The prostitute actually gets paid for getting screwed.

    Q. What does the victory band get that the prostitute doesn’t?
    A. Slapped around.

    Q. How many albums does a victory band need to sell to earn a royalty?
    A. When it happens, we’ll let you know.

    Q. Why do most stories about victory bands feature a picture of tony brummel instead of the band?
    A. It was his favorite picture from their photo shoot.

    Q. What does a new band need to get signed to victory?
    A. A rejection from every other record label.

    Q. What’s the difference between payola and tony brummel?
    A. Payola isn’t a complete embarrassment to the music industry.

    Q. Why doesn’t tony brummel get a hair piece?
    A. He hasn’t figured out a way to charge it back to one of his bands.

    Q. What’s the difference between an e-mail from tony brummel and a song from Weird Al Yankovic?
    A. The brummel e-mail gets more laughs.

    Q. What do you call a hardcore straight-edge vegan that eats meat, drinks, smokes and takes drugs?
    A. Tony brummel.

    Q. What’s the difference between the recording budget for a victory band and the latest addition to tony’s wine cellar?
    A. He pays more for the bottle of wine.

    Q. What’s the difference between someone getting chemotherapy and tony brummel?
    A. The chemo patient looks healthier.

    Q. What’s the difference between tony brummel and the average hardcore guy?
    A. About 30 years.

    Q.. What’s the difference between a demo and an album on victory?
    A. The demo is actually recorded in a studio.

    Q. What do the entertainment community and the medical community both agree on about tony brummel?
    A. He’s completely impotent.

    Q. What’s the difference between victory records and a major label?
    A. The major label cares about more than just making money and screwing artists.

  9. Geez, a douchebag gets even more douchbaggier (apologies if that isn’t a real word). Now if Gutbank sent you a “Karma” e-mail… well, it would still make Tony Victory look like a gaping anal cavity,

  10. Damn, sorry to hear that man. Do yo need any clothes or shoes? I might have a Home Depot card laying around somewhere….

  11. I thought the feuding between Matador and Victory was always just a gag. All in good fun…ya’know? Tongue-in-cheek, playful banter between peers? Guess I was wrong. Apparently Victory took it seriosuly. Even so, his comment is so WAY over the line it makes him look like an emotionless, sociopathic prick.

  12. here is tony’s response:
    Message from Tony
    I do not know and have never spoken to Gerard Cosloy or anyone at Matador. I have never said anything derogatory about the label (that he is part owner of along with the company being 50% owned by Martin Mills at Beggars Banquet), its bands or anyone that works there. However, over the last several years Cosloy has gone out of his way to take shots at me (via his blog), my company and my artists. He even took the time to create his own rendition of our logo (his rendition has two male bulldogs having sex). If standing up for my company and my artists is wrong to some people that is too bad. It is my job and obligation. I do not have the time or desire to hurt Cosloy, his company or artists. I am not happy that he lost his home but his immature, snide and unwarranted actions are bad karma. “If you don’t have anything nice to say (especially about someone that you do not know), don’t say anything at all.” He should focus on his company and artists instead of blogging. The man is at least 8 years older than me. As a man, why not “man up” and pick up the phone if you have a problem with someone? I am an easy guy to find. Regardless of his juvenile ramblings I wish him and his company the best of luck.

    what a dick, guy contradicts himself almost as much as he smokes cock.
    here is the link to that above post http://absolutepunk.net/showthread.php?t=1260002
    i say everyone bombard tony’s inbox with the email address from above letting him know how everyone now thinks (even more so than before, if that was even possible) that he is the biggest scumbag waiste of life ever.

  13. ahem.

    I never created a rendition of the Victory logo. The bulldogs-fucking image was culled from google image search over two years ago — clearly, someone with greater Illustrator skills than I dislikes Victory Records much more than I do.

    My “immature, snide and unwarranted actions” amounted to commentary about news items featuring Mr. Brummel and his label’s biz practices, squabbles with bands, etc. In most cases, I was quoting at length from other news sources . Here’s one example http://www.matadorrecords.com/matablog/2006/08/07/tony-victory-sued-by-ingrates/, and here’s another : http://www.matadorrecords.com/matablog/2006/11/06/worlds-greatest-record-label-vs-sniveling-ingrates-continued/

    Is Billboard Magazine guilty of saying mean things about someone that don’t personally know? How about Hawthorne Heights’ attorneys, were they being immature and snide? I’ll openly admit that I don’t know Mr. Brummel personally and I’ll also admit there’s even a slight chance his public reputation is either the product of exaggeration or ….or ….oh, forget it. Why fucking pretend. If Tony really sent me that email message yesterday, he’s every bit the witless wonder he’s been portrayed as.

    I’d like to think I’m very focused on Matador Records and the label’s artists, but blogging is just one of the things we do around here. We’re an opinionated bunch — it’s been that way from Matador’s inception, and if this blog is only supposed to be about blatant self-promotion, I don’t think it would make for very interesting reading. I’m not sure what my age has to do with this, but if I really am 8 years older than Tony, perhaps he should see a physician. He certainly doesn’t look like he’s 8 years my junior.

    Why wouldn’t I pick up the phone? Because I’ve really got nothing to say to this creep ; for the second time in two days, he’s demonstrated that he believes free and open critique of his label deserves karmic payback on the level of my house burning down. The most appropriate means I can think of for dealing with a sociopath of this nature is to shine a very bright light on his choice of words and allow the public to decide for themselves if his behavior is socially acceptable.

    In Brummel’s feeble mind, calling him on the telephone would constitute my having “manned up” (whatever the fuck that means — seriously, do people really talk like that in 2009?). Instead, I’ll continue to exercise my first amendment rights and when and if there’s something worthy of mention involving Tony, I’ll not hesitate to share it with the Matablog’s loyal dozens of readers.


  14. So if I send Tony chocolates, flowers, money, and lots of positive feedback over the truly WONDERFUL music he has given us these many years, will my apartment quadruple in size, and will robot maids keep it clean, as my inevitable karmic reward?

    Anyway. Gerard, I’m sorry about what happened.

  15. Hey Gerard,
    I should probably begin by making it clear that I am not Tony from Victory. I am, in fact, Tony from Sub Pop. News of this terrible fire and subsequently your post today quickly made the rounds here. I can’t begin to tell you how sorry we all were to hear about your losses. For what its worth we would be psyched to replace any Sub Pop stuff you might have lost in the fire.

    Don’t stop the ribbing.

    Sub Pop
    (i’m assuming you can see the hidden email addresses, right?)

  16. I am sorry about your loss, especially your animal, but what did you think he would say? You have fucked with him, sticking your nose into someone else business practices that don’t really effect you. But now a tragedy occurs and he should keep his mouth shut. Why would you even care if he fucked over Thursday? Besides the list of labels & distroes that have screwed over other people in the business could go on forever.

  17. Jesus God, sorry to hear about this–I have no idea what it’s like but when my friend Mike’s apartment burned it was actually traumatic for him. I hope it ends up being nothing more than an irritating bump in the road for you.

    Coincidentally I was reading an interview with the In/humanity guy about his experiences with Victory…those guys troll themselves every day. I mean in a perverse way I want them in the world for sheer comedy value but…he’s got his religion shit wrong.

    Here is what it says in the actual Bible, from God, in His own words, about exactly what happens when you criticize Victory records:

    And thy heaven that is over thy head shall be brass, and the earth that is under thee shall be iron. The LORD shall make the rain of thy land powder and dust: from heaven shall it come down upon thee, until thou be destroyed. The LORD shall cause thee to be smitten before thine enemies: thou shalt go out one way against them, and flee seven ways before them: and shalt be removed into all the kingdoms of the earth. And thy carcase shall be meat unto all fowls of the air, and unto the beasts of the earth, and no man shall fray them away. The LORD will smite thee with the botch of Egypt, and with the emerods, and with the scab, and with the itch, whereof thou canst not be healed. The LORD shall smite thee with madness, and blindness, and astonishment of heart: And thou shalt grope at noonday, as the blind gropeth in darkness, and thou shalt not prosper in thy ways: and thou shalt be only oppressed and spoiled evermore, and no man shall save thee.

    Oh well at least you don’t have to listen to any of their retard dogshit music.

  18. Given he named his label after a Skrewdriver album (now available on iTunes?!?!) this isn’t surprising. If anyone would like Little Miss Hardcore’s million-dollar home address:

    Anthony K. Brummel
    2124 W Grand Avenue,
    Chicago-West Town, Ill 60612

    And here’s the listing when he bought it:

    Of course if you just want to tell Tony’s mom what a freakin’ piss poor job she did:

    [email protected]

  19. All I listen to is Victory bands. I think that they are the best label ever. Can you ship me a box of good records?

  20. But don’t you know? On a karmic level, well-deserved criticism is totally on par with the loss of your home and all your worldly possessions!

    I’m so sorry to hear about the fire.

  21. ha! that fuckhead lives right down the street from me. gerard, sorry to hear about your loss, especially your pet. everything that i\\\\\\\\\\\\\\\’ve ever heard about that tony dude has been pathetic but somehow hilarious. this one, not so funny. anyway, good luck with everything.

  22. Sheesh, if that’s karma, then what unspeakable act did Tony Brummel commit in a former life to deserve to head Victory Records?

  23. Sent: Thursday, December 31, 2008, 2:21 AM
    To: Lovie Smith
    Subject: Your Team

    You need to call me LOVIE! I don’t know if you’ve already heard this but one of your people has been FUCKING MY WIFE!!! I will NOT be treated this way. I am the owner of the biggest independent record label IN THE WORLD! HOW COULD YOU LET THIS HAPPEN??? You should be FIRED for this!!! I have already complained to the owners at Eastbank; I want your guys OUT OF THERE! I send my wife there for ME! Not so she can get MOLESTED by YOUR PLAYERS!!

    I am NOT SCARED of the Bears, I’m FEARLESS!! I have a shaved head AND tattoos, and NOT because I’m a college boy jock like Urlacher, I’M A HARDCORE GUY!!! You want to FUCK with me??? I know how to Fuck Shit Up, if you know what that means. BEARS VS. SKINS, we’ll KICK YOUR ASS!!! Do you think Idonije or that insult Grossman could go a round with me??? FUCK THE GRIDIRON, let’s settle this like MEN!

    I paid over $500k for that diamond on Aryanna’s finger and I need to be COMPENSATED!!! If not, I’ll have my ROCK STARS over there FUCKING your player’s wives AND THEN WE’LL SEE HOW THE BEARS DO!!! I’ll ink your whole TEAM in my WEB! She isn’t even an AMERICAN! I can have her DEPORTED if she leaves me! We’ve been trying to have a baby for THREE YEARS NOW! HOW IS IT GOING TO MAKE ME LOOK IF SHE GETS PREGNANT???!!! DO YOUR HOMEWORK! I’m a MAJOR PLAYER in the entertainment industry! PEOPLE RESPECT ME!!! There’s no reason the #1 team in football shouldn’t be working with the #1 record label in the world. Resolving this situation will make you look like a hero.

    I can get to Ditka but I’m giving you the chance to take RESPONSIBILITY for YOUR player. You’re not from Chicago, I AM, and I’m a business owner!!! Who do you think Daley is going to side with??? AND I live on GRAND AVENUE. Do yourself a favor and find out what that means BEFORE you call me. I’m willing to pow wow but I need to hear from you, DIRECTLY, TODAY! I will tell you the guilty party’s name and what the punishment will be. DEAL WITH ME unless you want this to go public.

    I am very emotional about this. I have been Bears fan since I was a child, but unless this is resolved to my company’s satisfaction, my fans will no longer be able to support the team.

  24. Gerard, I am so sorry to hear of your loss.

    Please know that there are many people whose thoughts are with you.


  25. not only is raybeez resurrected, but he also knows how to reply to blog posts! one can only wonder if the mystical warzone women will also chime in. sorry for your loss, gerard.

  26. it’s all good, D. If my house burning down is what it took to bring Raybeez back to life, I think we can all agree it was worth it.

  27. Wow, the nerve of some people…. unacceptable.

    Anyway, I’m really sorry for your loss and I hope things look up for you soon. Best wishes!

  28. Sorry about your loss, and Victory and Tony Brummel specifically do suck balls, but you did just put out that Julian Plenti record, and that sucks too.

  29. Dear Mike,

    it’s that kind of thoughtful analysis that makes the matablog such a popular destination.

    lest anyone suspect I am down in the dumps these days, think again. I am grateful for all the hugs (virtual and real) and look forward to discussing other topics besides TB’s loose grasp of eastern philosophy. We have many good things to look forward to at matador HQ — especially since none of us have seen the author of this post around the office in a few years :


  30. but on the bright side, that new Times New Viking record is gonna be exciting I\\\’m sure. Bless you for still putting out great records and not really going to shit like lots of others in your line (and on your level) of business.

  31. Ha, raybeez back from the dead. Honestly, has anyone ever heard anyone say anything nice about Tony Victory? How many songs have been written about how terrible he is, I can think of at least 5 off the top of my head. Gerard, sorry to hear about your loss.

  32. Came over here from Chunklet. I’m very sorry to hear about the fire, particularly about your pets–stuff is just stuff, but that one hurts. My condolences.

  33. What do you expect? You talk shit and are shocked he sent a nasty email? Did you expect him to send his condolences? Don’t talk shit if you can’t eat it. You make him out to be a terrible guy and think he would send you a nice email? What was he blogging about you? NOTHING! Poor shit talker. Boo hoo. Why do you pick on a guy who is in the same game? You compare his buisness practices to other indie labels? That’s a pretty scarce community these days. How does he compare to the average buisness owner? I think he is much more fair than most buisness owners. The audience for Victory is young teens yet you think he has bad records. That’s what the kids are buying and they are buying a lot of them. I just think this is a weak argument and you need to grow a sack.

  34. First of all, I don’t recall “talking shit”. A cursory glance at the Matablog posts in question reveals I did little more than republish news items (and images) that were already in circulation. I was hardly shocked at (the alleged) Tony V’s “nasty email”, but I was stunned he could attach a JPG (and spell a five letter word). There’s a world of difference. If news coverage of Mr. Brummel’s legal machinations and pathetic attempts at hiding the competition’s records qualifies as “shit talk”, there’s plenty of shit talkers all over the web and print media.

    I appreciate the constructive advice about “growing a sack” but I’ve spoken with a doctor and I’m told this is medically impossible. Thank you.

  35. Hi Gerard.

    Horrible news.
    I was especially upset to hear of the death of your pet.
    Wishing all the best for you.


  36. Man, am I ever glad that band I was doing back in ’98 with his buddy Chuck never really took flight.

    It seems not that long ago that a group of real skins from the Chicago area punched up Tony pretty good and made him run out of a show at either McGregor’s or Sir Donald’s. I can’t remember which one it was, but those tears of his were golden!

    Also, how about the time Dwid spit in his then girly’s face? I remember seeing Moon in Tokyo in 1997 and boy was she all sorts of upset when someone even mentioned Tony’s name. I remember the word “hate” in relation to Brummel being tossed around at least twice.

    Oh, the long line of people that he has pissed off continues to grow. I’ll be surprised if he makes it to 40 without some serious medical issues arising from the bottom of someone’s boots.

  37. It was written in that cold type of sentiment,by deliberate arrogance for knowing what hurts another on purpose.As usual there is a long array/ formed threats, with no sincerity of really knowing what they are exploiting or deriving their pretend from.

  38. I suggest you know,only one can do it alone.Writing fuck off and die loser (essentially) is like reading rest of the world delays and reviews by anyone.For me

  39. As if things were not bad enough “someone” calls this karma because of a little jocularity. Well, I am going to try and do my part and post or send this to everyone I know. I hope everything works out for you Gerard and if you need a meal or a drink come by the Black Sheep Lodge on South Lamar and it is on me.

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