In announcing their upcoming indie / digital-only EP, the auteurs behind such hits as “Semi-Charmed Life” and uh….whatever their other hit was, have penned the most confusing, self-congratulatory press release this side of my early draft for the Condo Fucks’ ‘Fuckbook’.
Becoming superstars took its toll on the band members’ psyches, and as 3EB ground through the star-making machinery, they eventually found themselves losing creative control of their music and their image, until one day in 2004 they woke up and realized they didn’t recognize themselves anymore. It was then that they decided it was time to take a break — time to take a look inside, re-evaluate who they were as artists, and get back in touch with themselves and their music.
3EB have been inspired by the possibilities and potential that new media provide, and are discovering their own paradigm on how they create and reach people with music. They have toured consistently over the past two years, and sold out every show, playing in front of crowds of up to 11,000 fans, in response to an entirely new fan-base who have discovered this music on the web.
These new fans have proved that, despite a 5-year hiatus between albums, 3EB has in fact deepened its connection with its community.
It’s a pretty amazing piece of work, and aside from their publicist deserving a raise (if not combat pay), we’re now left to ponder the following : just what sort of groundbreaking stuff would these schmoes have come up with had they not “lost creative control of their music”?