Matador artifacts part 2: Superchunk one-sheet

Click on image for larger view.

This is the one-sheet for Superchunk‘s second album, OLE-035, No Pocky For Kitty, now available on Merge. A one-sheet is industryspeak for a retail sell-sheet. They are to be distinguished from bios, which are directed at press and tend to be more serious (and more frequently vetted by bands, if not actually written by them). A one-sheet is supposed to grab a frazzled buyer’s attention and say “order this record in quantity” with quick and catchy reasons why. It is not a place to meditate on music or art, which is not to say we haven’t done that on occasion.

This one-sheet was probably written by Johan Kugelberg, Matador’s first sales director.

2 thoughts on “Matador artifacts part 2: Superchunk one-sheet”

Comments are closed.