….and neither is heavy advertising on Comedy Central.
Following the news early Thursday of a terrorist plot to blow up in-flight passenger airplanes, executives at Paramount Pictures considered scaling back advertising for the new Oliver Stone film, “World Trade Center,” which opened nationwide Wednesday.
Ultimately, with executives and other analysts unable to predict how moviegoers, unsettled by the news events, will be affected, the studio decided not to change its in-place marketing plans.
No decision was reached, however, to pull a unfunny-under-any-circumstances Sierra Mist spot from Comedy Central’s late night programming Thursday, that featured Michael Ian Black’s fruity fizzy drink being confiscated by thirsty airport security staff (played by Jim Gaffigan and Kathy Griffin).
Given the current sensitivity to the issue, we might not see that ad nearly as often in the days ahead. That said, PepsiCo has shown a willingness to have some fun with a serious moment in history, so perhaps we can look forward to a series of comedic vingettes about the long-term effects of heavy benzene consumption.