(photo by Andreas Neumann)
QUEENS OF THE STONE AGE – “THE WAY YOU USED TO DO” VIDEO
ALL HELLZAPOPPIN’ BREAKS LOOSE IN SATANIC DANCE PRODUCTION
WRITTEN BY JOSHUA HOMME & DIRECTED BY JONAS AKERLUND
AVAILABLE EXCLUSIVELY AT APPLE MUSIC
“Dancing and headbanging are truly individualistic expressions of losing oneself fully in appreciation of music—who better to combine these things into a singular vision than someone who’s directed Madonna and Lady Gaga videos–and also happens to have been a member of Bathory?”—Joshua Homme
“The Way You Used To Do,” the recently released first single from Queens Of The Stone Age’s ominously approaching seventh album ‘Villains’, has been realized as a fever dream Satanic dance ritual extravaganza—featuring QOTSA founder and frontman Joshua Homme lighter on his feet and darker in his soul than ever before.
Conceived by Homme, directed by Jonas Akerlund and produced by Serial Pictures, “The Way You Used To Do,” somehow fit its multiple sets, wardrobe changes and intricate dance routines into one day of shooting August 8th in Los Angeles. Considering potential reactions to the sinister shuffle of “The Way We Used To Do” being translated into a panoramic soul-selling dance trip, Homme says “It’s our way of paying tribute to Cab Calloway and the film Hellzapoppin’. I fully realize that may be a little more than some are open to, and that’s perfectly fine with me. There’s the door. If some of the more close-minded are gently pruned, that just leaves more room on the dance floor for the open-minded ones to get loose. That’s been the spirit of Queens Of The Stone Age and the space we’ve worked to create from day one.”
‘Villains’ is co-produced by Mark Ronson and will be released worldwide on August 25th.