(photo by Zachary Michael)
Coinciding with more new shows being announced (including a February 27 show at London’s historic 100 Club and massive co-headlining appearances with Belle and Sebastian at the Hollywood Bowl and Merriweather Post Pavillion), the advance campaign for Spoon’s forthcoming ‘Hot Thoughts’ album (out March 17) takes a turn for the unexpected with the launch of the ‘Hot Thoughts’ Aura Reader app.
Perhaps you’re saying to yourself, “doesn’t this sound a bit Peter Lemonmoodring?” and you’d be right. However, we’re sure you’ll find the experience far more rewarding. When you create a Spoon Spotify playlist, the Aura Reader analyzes that playlist, then creates a individualized version of the ‘Hot Thoughts’ album cover with different colors in the artwork’s signature watercolor skull, creating a reflection of each fan’s own… (SAFE FOR WORK) Hot Thoughts.
The customized ‘Hot Thoughts’ skulls can then be used by as avatars on Twitter, Instagram, and various other social media. Because we’re ALL ABOUT SKULLS .
the Spoon Hot Thoughts Aura Reader,
Step 1: Log in to Spotify and make a playlist that describes yourself in 10 Spoon songs.
Step 2: Connect your Spotify account to the aura reader so we can analyze your playlist.
Step 3: Share your results on Facebook, Twitter or anywhere else you choose.
Upcoming shows :
February 27 – 100 Club, London, United Kingdom
March 6 – The Observatory, Santa Ana CA
March 14 – The Main ( SXSW Residency), Austin TX
March 15 – The Main ( SXSW Residency), Austin TX
March 16 – The Main ( SXSW Residency), Austin TX
March 23rd – Metro Theatre, Sydney, Australia
March 25th – The Croxton Bandroom, Melbourne, Australia
June 27 – Gorilla, Manchester, United Kingdom
June 28 – The Arts School, Glasgow, United Kingdom
June 30 – O2 Forum, London, United Kingdom
July 7 – Mad Cool Festival, Madrid, Spain
July 14 – Forecastle, Louisville, KY
July 15 – Sloss Festival, Birmingham, AL
July 28 – Panorama Festival, New York NY
July 30 – Merriweather Post Pavilion, Columbia MD **
August 6 – Hollywood Bowl*, Los Angeles CA
** – with Belle and Sebastian and Andrew Bird
* – with Belle and Sebastian