Ten years ago when Matador founder Chris Lombardi suggested we commence publishing a label blog, skeptics sneered. Wasn’t this a bit like introducing color television in 1980? Or writing about a vinyl revival in 2015? I mean, just what are we doing around here, running a record label or LiveJournaling ourselves to death?
Fast forward a decade later and the answer is clear as day : we’re running a record label AND LiveJournaling ourselves to death. Next Tuesday marks the Matablog’s 10th Anniversary, an incredible achievement considering the blog medium is deader than Dennis Miller’s career and there’s simply no way we should’ve been allowed to get away with calling it “Matablog” for ten minutes, let alone ten years.