If Feist would finally confirm to host the first-ever “Christoper Pell Lombardi Awards For Excellence In Convoluted Marketing Schemes”, the fourth installment of Buy Early Get Now (aka The New Ps “Box Of Air”) would finally get its due in the Lifetime Achievement category. (Note: Dave Martin still maintains that only time will help folks discover BEGN #4’s genius, and Dave knows both time and genius.)
So here we are, five years and two IHeartRadio Festivals later…and the majors have finally decided to embark on the trail toward customer confusion that we so dutifully blazed. To wit, Green Day’s foray into the world of selling futures in music.
And because other members of the Matador family have done a far better job lampooning Billie and friends, I’ll leave only a link to this space where we can all watch customer ire unfold in real time: