To celebrate the release of Fucked Up’s David Comes To Life, the album will be on sale for $3.99 (in MP3) as “MIDNIGHT MADNESS” takes over MatadorRecords.com starting at 12am EST tonight.
The catch is, the album will only be $3.99 for about 2 minutes. That’s right. From midnight until noon tomorrow, the price of the MP3 album will be steadily going up until it hits full price once again.
And that’s not all…. while we can’t compete with Fucked Up’s physical world antics in Toronto, our version of “MIDNIGHT MADNESS” will also include a virtual pop-up store with a screening room, characters from the “story”, a live webcam from Toronto “MIDNIGHT MADNESS” and a preview of our just about ready to launch “MataCloudTM.”
Can’t get your head around all of this? That’s cool, because all you will have to do is check back at this space in 15 hours to really understand.