The pent-up frustration of mastering and recording engineers who have had to deal with members of an ignorant public for years has finally found in an outlet in a series of viral YouTube videos featuring computer animated characters speaking in computer-generated English accents.
The videos are brilliant, and point to the REAL revolution in the music industry over the past two decades, which is the proliferation of affordable (if often crappy) home-recording solutions. Someone needs to tell all those newspaper reporters that ProTools and GarageBand have had at least as much effect on the industry as P2P and torrents. It’s hard to believe now, but in 1980 it cost a lot of money even to cut a 2-song hardcore single. Analog recording is slow, expensive and requires a ton of skill. Actually, the same goes for decent digital recording, but it’s a hell of a lot cheaper and faster than it used to be. There are now approximately 200 times as many releases coming out annually as there were in 1980, and that doesn’t even account for the huge quantity of music that doesn’t see a commercial release and just lives on MySpace pages, YouTube videos and CDRs.
The above video would be enlightening and hilarious all on its own, but there are tons more. The videos have apparently struck a chord: “OMFG classic bigtime relate to this!” and “BAHAHAAAAA. I am approached by so many douche-bags like that guy all the time. Stupid FruityLooping, clip-activating, preset-selecting chumps!!!”
Jon. Wow. I have to say you really made those beats bang. Bro. Bro. Get me?