Toyota’s recent “Saved By Zero” spots have inspired everything from Facebook hate groups to actual killing sprees (ok, not yet, BUT JUST YOU WAIT) and is it any wonder that an individual most likely to profit from this aesthetic atrocity agrees that it sucks? From the Las Vegas Journal’s Jerry Fink :
“I would prefer to have been the one singing it,” Cy Curnin says during a recent phone interview from his farm in France. You can hear the real version when the Fixx performs free concerts Friday and Saturday at Green Valley Ranch.
He’s amused at the irony of using the song to tout 0 percent car financing.
“It’s a bit cheesy,” he says. “It was about looking at your own life, not so much about amassing material things but about experiences that lend you to be blissful. It’s peeling away illusions we pick up along the way. Our identity isn’t the suit we wear or the latest gadget. Our identity is the freedom to pick and choose from all aspects of humanity and to make a stand.
“The song was written from the point of view of the release you get when you have nothing left to lose. It’s sort of a meditation. It clears your head of all fears and panics and illusions and you get back to the basics, which is a Buddhist mantra, which I practiced back then, and which I still do. The idea of the song is how great it is to get back to zero.”
The theme drives Curnin’s life.
Several years ago he moved to France with his new wife and started living off the land and off royalties.
“We are 100 percent self-sufficient,” says Curnin, a native of Wimbledon, England. “We’re getting back to the roots of it. My wife runs a guesthouse. We run all of the stuff we grow and produce through the guesthouse, feeding people. Tonight there are six people who will be eating some of our pigs.”