Matablog

Matador artifacts part 2: Superchunk one-sheet

November 11th, 2008 at 2:58 pm by Patrick

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This is the one-sheet for Superchunk‘s second album, OLE-035, No Pocky For Kitty, now available on Merge. A one-sheet is industryspeak for a retail sell-sheet. They are to be distinguished from bios, which are directed at press and tend to be more serious (and more frequently vetted by bands, if not actually written by them). A one-sheet is supposed to grab a frazzled buyer’s attention and say “order this record in quantity” with quick and catchy reasons why. It is not a place to meditate on music or art, which is not to say we haven’t done that on occasion.

This one-sheet was probably written by Johan Kugelberg, Matador’s first sales director.

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2 Responses to “Matador artifacts part 2: Superchunk one-sheet”

  1. Salman Says:

    Didn’t know they were on 90210

  2. matt h Says:

    Patrick “Are those Bugle Boy Jeans you’re wearing?”