Vanishing NY on Starbucks’ Reappearing Old Logo

Why is Starbucks bringing its vagina dentata out of hiding and into plain sight right now? Maybe they were inspired by the hilarious and brilliant film Teeth. Maybe they hope consumers are more comfortable with exhibitionism than they used to be. Maybe they’re thinking sex sells.

But more likely, they’re frightened and in need of protection.

Images of women exposing their genitals were used by primitive peoples to drive away evil spirits, calm rough seas, and scare away enemies with the threat of castration. In the face of a recession, Starbucks is banking on the power of the vagina dentata to work its ancient magic and keep the wolf from their door. – Jeremiah Moss, Vanishing New York

There’s a Chock Full O’ Nuts joke in here somewhere, but it’s way too early on a Wednesday morning.