but at least he never sicc'd Web Sheriff on anybody but nobody can accuse him of having an inflated sense of his own self-importance. Not without getting a letter from his lawyer, anyway. From the AP :
When it comes to energy drinks, rock star Jon Bon Jovi thinks an East Brunswick man gives coffee a bad name.
The Jersey rocker wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.
But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita.
After Jon Bon Jovi, who lives in Middletown, saw a can of Mijovi for sale in a cafe in nearby Red Bank in January, his lawyers sent Carrington a letter demanding that he stop using the name Mijovi.
"It is just unfair," Carrington, 37, told the Asbury Park Press for Thursday's newspapers. "It is unfair because Mijovi has nothing to do with Bon Jovi."
Carrington said he started Mijovi in August 2004 as a way to raise funds for an environmental consulting business.
He said there were no coffee-based energy drinks even though coffee is one of the best-selling beverages in the U.S. Working with a flavor company, he developed Mijovi, a coffee drink that contains Taurine, B-vitamins and caffeine.
In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life."
"As you should be aware, one of Bon Jovi's most popular songs is entitled "It's My Life," the letter states. "We hereby demand that you immediately cease and desist all further use of the name "Mijovi' and "It's My Life.' "
If JBJ is successful in halting sales of this (gross sounding) drink, presumably Richie Sambora will be emboldened to go after anyone selling Sambuca. Likewise, what is stopping Tico Torres from threatening action against Taco Bell?