When thinking about how to best interactivate the two luxurious booklets in the "Better Days Will Haunt You" 2-CD set, we had a few ideas. Chauncey, our marketing intern, suggested a fancy sticker thing where everyone could make their own artwork!!! Our grumpy direct sales staff shut that down faster than you can say "gimmicky way to paint a turd."
Then Donovan at our indie PR company suggested that we run a blog contest to design a t-shirt inspired by the artwork. Our art director said, "silly indie publicists, we already have the greatest t-shirt design of ALL-TIME."
Remember the times, the laffs and the Men at MenOfChavez.com.