Geriatric rockers The Rolling Stones have hopped on board the mobile music train — sort of. Through a service called Listen Live Now!, fans will be able to listen live to their concert today in Paris via their mobile phones. And when I say via their mobile phones, I don’t mean some sort of streaming audiocast — they call in and get a feed from the mixing board piped across a standard phone connection to their handset. Sounds brilliant. But it gets better.
Users will be charged $1.99 for 7 minutes, and there doesn’t appear to be a way to simply buy the whole thing at once — so users who actually want to shell out the $40 or so to hear the whole thing will have to do it $1.99 and 7 minutes at a time. The Stones’ manager says the move will help deter bootlegging — seriously — and that “It’s passive income, and they’re helping fans enjoy the experience without affecting ticket sales.”
Once again, much like our terrific ideas for the “Brain Candy” ad campaign (ripped off by Paramount’s initiative for “World Trade Center”), Matador has been fucked over by The Man. Our own mobile phone-cast is ready to roll at this weekend’s Pitchfork Festival in Chicago, and we’ve been usurpred by the Rolling Stones.
(be patient — I might be getting a beer)
Anyhow, if you send me $20 via paypal (email@example.com) along with your phone number, I’ll be quite willing to ring you back during Mission Of Burma or Yo La Tengo’s sets on Sunday. I can’t guarantee this scheme will work — for one thing, I might be on a more important telephone call at the time. But it is your chance to take part in portable music history, and a great way to show the Rolling Stones that we’re sick to death of being pushed around.